The following are some free ways of generating traffic to your website. Once you have used these methods and earned some profit, you can consider spending a little money on some low cost methods of traffic generation.
1. Search Engine Submissions
Almost everyone starts right here. They know that search engines bring 84% of the traffic to most web sites, so they know they have to submit to them. To achieve the top rankings in the search engines will take some serious work. You have millions of competitors, but you have an advantage. You are willing to learn and do what it takes to get to the top. To achieve the top traffic building positions, you will need to study everything you can on search engine positioning, link popularity and meta tags. Then, you will have to test. Check your rankings, examine competitors that are beating you, and then edit your pages. If you are willing to keep going through this process and learning each step along the rise of your rankings, you too could soon be generating 100s, even 1000s of hits daily from top search engine positions.
2. Yahoo Classifieds
Classified ads can work if you figure out how to work them for your product or service. There are very few free classified ad sites that actually work. Yahoo is one of the shining lights that stands out above the crowd of mediocre free ad sites. Yahoo has more traffic than any other Internet site and it definitely shows when you place your ads here. On Yahoo, you are allowed to place 10 ads at a time, so do so. A little key to creating effective ads here is to delete your ads every few days and replace them. Then, you will be able to keep your ads towards the top of the list and receive more free readers.
3. Trade Links
If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you. There are even a few consultants online who have developed linking campaigns and have achieved a million hits a month or more for their customers within 90 days by linking with the right sites. You can do this yourself. The key is to develop content people want to link to and then get out there and make the contacts by visiting people's sites, sending out personalized emails to webmasters you have visited, and networking in discussion groups.
4. Participate in Leveraged Banner Exchanges
Regular banner exchanges don't work that well. Although they can produce a few extra hits a month for your site, they never seem to give you the kind of traffic building leverage you need to grow to hundreds of thousands of hits a month. A new wave of banner exchanges is growing though at unprecedented rates. What they do that separates them apart is that they will give you a 5% to 20% credit of banner impressions of anyone's site that you refer. If you refer a site which gets a million hits a month, you would get 200,000 free impressions a month extra.
5. Start Your Own Mailing List
If you want to make money online, start your own mailing list. It is the best way to keep contact with your prospects and your customers. It is also the best way to build the credibility you need to make sales to your targeted market. A little less talked about advantage to having your own mailing list is that you can use it to trade ads with other e-zines out there. If you trade ads with 10 other ezines out there, you could easily be saving yourself $100 - $500 in advertising expense every week!
6. Free Stuff
The top way to get traffic is free stuff. If you want to get real traffic to your site, provide the kind of free content and services that your market is hunting desperately for. Provide free articles to other web sites. Provide free downloads. Give away free programs. Provide hundreds of links to needed tools. Provide links to downloadable software. Give your visitors what they want and they will keep coming back and referring their friends.
Many different types of Internet advertising work, but only if you are willing to keep on going even if you fail a dozen times trying. You have to learn what works for your site and what doesn't work.
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